Client: Google x HMCT.
Brief: Create a campaign based on a song to represent a cause using Google fonts.
Team members: Eliza Rashiman, Paulina Zacher and Melanie Makariou.
REFLECT | D&AD 2020 entry
The cause we decided upon is self-improvement. The design of the vinyl is very subtle however inside you will find a booklet filled with typographical stickers using google fonts which create a personal touch to your vinyl. Man in the Mirror by Michael Jackson is about making a change and what we wanted to concentrate on first is making a change to yourself before you can make a change to the world. A person is able to use the stickers however they like and to help spread their reflections we have created an Instagram page where people can send a photo of their personalized vinyl; that way it not only creates a friendly atmosphere but promotes the vinyl as well as the google fonts. The vinyl comes with a fold-out poster, an invitation which also works as instructions and a sticker book.
